I think enough people are being egotistical that it is hard to differentiate. My own soul journey seemed to start (at least at the earliest life I have remembered so far) with seeking recognition and fame. I wanted people to remember me for the sake of remembering me. After a while, though, I got to the point where I no longer had such a vicious thirst for recognition. Somehow, I still ended up with famous lives after that though. I was just in the right place in the right time using my skills to do what I thought was morally correct.